After this, I then had to analyse a music magazine called NME. NME is a music magazine in which is owned by IPC Media Timing. The title has many connotations such as enemy meaning that the magazine could be about rebellion as this is what messages are given off by the title.
The magazine is priced at £2.30 which is expensive but not hugely expensive. The magazine comes in weekly issues. This magazine is based on the genre of punk rock which will attract people who are ages from 17 - 24 who are of male and female gender. In this group of people only those interested in the music genre and reading about music which is non – mainstream. I believe that the audience will be the class category of either C1, C2, D and E. These will be people who have working class jobs and are people such as students. They will also have interests in music which involves rock and punk and will want to find out more about what is happening and changing in this part of the music industry.
On the magazine there is only one main image on the front page in which connotates that the magazine is trendy, up to date and cool which helps me understand what type of people will be reading these magazines. On this magazine there is much attention to the left third because this is where the all of the main cover lines are shown. This means that when the magazine is place in amongst other magazines, the magazine is still viewable and does stand out amongst other magazine because of the text style that has been used. The font that has been used on this magazine is two different colours (Black & Red). This detonates that of dark rock and the fieriness of the rock culture.
NME targets their audience by what I believe, are the price, bold font and the image of the rock artist on the front cover. The price of the magazine is fairy expensive, but not too expensive so it would appeal to people who would buy a magazine that is fairy priced. The bold font on the front page helps to attract an audience because the font stands out from other magazines, making it more likely that people looking for a music magazine to buy one magazine that stands out from the rest. Lastly, the image of the rock artists on the front page will appeal to the audience and when doing this people will feel that they will have to buy the magazine.
Next, I looked through the magazine to find the different sections in which it has been broken in to. The main sections within this magazine are that of News, The NME Music Chart, The Weeks Top 20, Audience Tastes in Music, Letters from the Audience and Local News. All of these do fit in with the magazines punk rock genre because all of the sections mentioned above cover main aspects on what the reader wants to read within the magazine. As i have analysed some of the articles in this magazine, they do tend to be written in an informal manner as the magazine are trying to fit the use of language with the genre of the magazine.
I have looked through the NME magazine and found many advertisements for things such as CD's, Mobile Phones, Music Awards, Trainers and New Computers. These adverts have been placed in this particular magazine because the adverts are aimed at the audience that read the magazine and as these are people aged 17 - 24 people are going to be interested in new types of fashion , technology etc. The magazine producers have to be careful when choosing the advertisements as they have to be tailored to the audience’s needs. I have also found that the magazine has publicised some events compared to others. These have been events that the audience will definitely want to read. In this issue they were ticket scams for festivals and a band making a comeback which had been publicised.
The magazine also offers a variety of interactive features in which the reader can utilise. The features include that of web addresses in which people can download new songs for free because they have purchased the magazine, Podcasts in which have exclusive interviews with bands and lastly the readers can write letters into the magazine to create a forum for the audience to voice their opinions about certain subjects within the magazine. This will help the magazine because it will make the magazine feel more modern because of the use of new technology. Overall it will show that magazines have to change their ways to keep up with the evermore changing times. This magazine as i have mentioned above, is already changing it's ways by including new media technology for it's reader's in the magazine.
Overall I think this magazine doe's meet its purpose because it fulfilled the audience's needs by having all the stories on the front page that the reader wants to here. This magazine has confirmed that it is very important to meet the audience's needs by the use of colour, stories covered and images used. I look forward to using the many magazine conventions from what I have learnt in this task and incorporating them into my music magazine.
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