Lesson 9 - AIDA

In this lesson I was shown a PowerPoint in which took me through the idea of AIDA. This is a concept in which is used in advertising throughout the world today. A in the word AIDA means Attract. This means how are people going to attract people's attention and that I should consider the images I will be placing on the cover, the words, fonts, size of fonts and colour of the main text to do this. I in the word AIDA mean Interest. This means that once the public notice the publication their interest must be given. I will need to consider the choice and treatment of supporting images and the choice and treatment of the body text. D in the word AIDA means Desire. This means that the audience must desire the product. For me to do this I need to think about the benefits to the reader (knowledge and aspiration). The other A in AIDA means Action. This means that the cover from the audience point of view must provoke desire. For me to do this I need to consider having information such as; the price, date, email etc. I will be using this when it comes to designing my school magazine for my preliminary task. In this lesson I also created a mock up of the front cover of my school magazine in which I will use as my initial idea when creating my magazine in Photoshop.